How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Crumbl fans duped into buying cookies from fake pop-up for nearly double [Video]

Categories
Influencer Marketing

Your support helps us to tell the story

Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.

Whether $5 or $50, every contribution counts.

Support us to deliver journalism without an agenda.

An invite-only, unofficial Crumbl cookie pop-up store in Sydney, Australia, is under scrutiny as attendees slam the organizers for absurd prices and stale offerings.

On September 29, an exclusive group of influencers formed a single-file line around a block in North Bondi, eagerly waiting for over an hour to get a taste of the American cookie classics, which have gained significant traction on social media in recent months.

Because there are zero Crumbl store locations in Australia, the pop-up organizers sought to bring the cult favorite cookies to select people in Sydney by importing a massive order of cookies from the US for nearly $6,000, packaging included.

Attendees were subjected to pay $17.50 AUD ($12.06 USD) a cookie – nearly double the price of one Crumbl cookie in the US, which is usually …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads