Amway announces new President & CEO [Video]

ADA, Mich. — Amway is turning to a home-grown talent to lead the direct selling business.

The Board of Directors for Amway announced Michael Nelson will serve as President and Chief Executive Officer.

Nelson has spent more than 3 decades at Amway. He’s worked in multiple departments, including strategy, supply chain, human resources, and technology. Nelson also has a number of ties to the West Michigan community, serving as a board member for the Grand Rapids Area Chamber of Commerce, Economic Club of Grand Rapids, The Right Place and the West Michigan Regional Air Alliance.

The company’s board, which remains largely in the hands of the DeVos and Van Andel families, says it is excited to see where Nelson leads.

“Amway is looking to the future with energy and confidence,” said Board Co-Chair Steve Van Andel. “We’re ready to build on the momentum of recent years, grow from our strengths …