Here’s the problem with Snoop Doggs new AI music video

It was only a matter of time before AI music videos became a ‘thing’, and while I’ve seen a few floating around on the internet it’s starting to feel a little too real now that Snoop Dogg has joined the AI MV club. Gone are the days of Y2K rap music videos but the AI-generated alternative is making me a little mournful for the days of droppin’ It like it’s hot in front of a souped-up low rider.

It should come as no surprise given the masses of AI image generators available today but with visually outstanding options like Luma and Sora at our fingertips, I’d be lying if I said I wasn’t expecting something a little more inspired. With all the charm of a primitive Gaussian-blurred AI image generator, Snoop’s latest music video isn’t the imaginative future of AI videography I anticipated.

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