Ethically Sourced Creativity: Shutterstocks Alessandra Sala [Video]

Alessandra Sala, senior director of data science and AI at Shutterstock, brings an impressive background in responsible AI to her role. Also the global president of Women in AI and cochair of the Women4Ethical AI platform at UNESCO, Alessandra joins this episode of the Me, Myself, and AI podcast to describe how Shutterstock, widely known as a stock photo company, has become a go-to destination for creative assets — and AI training data.

Alessandra outlines Shutterstock’s content acquisition and royalty models, which reward contributors whose assets are used to train third parties’ AI models and have set the standard for other stock media companies. She argues that these ethical approaches aren’t just a moral choice — they offer a strategic advantage, given that these assets are integral to shaping the future of AI-generated content. Learn how Alessandra’s team is leading the charge in ethical AI and redefining the creative landscape.

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