‘Dancing With the Stars’ PR Strategy That Keeps Show Running [Video]

A PR expert has told Newsweek the strategies that Dancing With the Stars has implemented to keep the show so popular, 33 seasons later.

This year, celebrities competing for the Len Goodman Mirrorball Trophy include The Dark Knight and Runaway Train actor Eric Roberts paired with Britt Stewart; Real Housewives of Atlanta star Phaedra Parks competing with pro Val Chmerkovskiy; Olympic rugby star Ilona Maher dancing with Alan Bersten; and many more.

Among the first people eliminated this season were Beverly Hills, 90210 actor Tori Spelling with her partner Pasha Pashkov; and convicted con artist Anna Delvey and dancing pro Ezra Sosa.

Jenna Guarneri is founder and CEO of JMG Public Relations and author of You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies. She told Newsweek that Dancing With the Starshas found a variety of ways to remain popular after so many years. However, the core tactic is to pick celebrities who are …