A Crumbl cookie pop-up store in North Bondi got influencers very excited. Then they were met with the ultimate disappointment after lining up in an hour-long queue [Video]

22:32 EDT 30 Sep 2024, updated 02:23 EDT 01 Oct 2024

TikTok influencers who lined up for over an hour to buy cookies from cult American firm Crumbl at a pop-up store in Sydney at the weekend were shocked by more than the $17.50 per biscuit price. 

The popular Crumbl cookies were ‘stale’ days-old imports being sold by fans who had brought them back from overseas – rather than a fresh-baked product intended to woo the Australian market.

The pop-up store in North Bondi was marketed as ‘exclusive’ on a social media account called CrumblSydney. 

But the account was fan-run, the sale was not endorsed by the US-based Crumbl Cookies brands and the biscuits – flown in from Hawaii – were sold for a whopping $75 for five cookies.

A pack of four costs just $AUD21 in the US. 

‘This was like a scam, this is actually very bad,’ TikTok food reviewer Hamze said.

‘It’s so sweet, the texture is just …