Belk CEO talks store strategy as outlet opens WSOC TV [Video]

CHARLOTTE — Belk has wrapped up a makeover of its Northlake Mall store. The Charlotte-based department store chain transformed the 67,000-square-foot second floor of the 180,000-square-foot space into an outlet store.

Belk continues to operate a traditional store on the first floor at Northlake at 6801 Northlake Mall Drive in north Charlotte.

It’s the first outlet location for Belk in a metro market. The company announced the addition of the outlet here in May.

“The customer that wants value comes up here,” Don Hendricks, Belk CEO, told CBJ during a tour of the space. “The customer that wants new, new, new gets that downstairs. We’re basically serving both customers.”

Read the full story and check out photos of the outlet space on CBJ’s website here.

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