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International Targets Vocational Market with Revamped HV – Equipment [Video]

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Global Marketing Strategies

International has now refreshed its entire vocational lineup, with the final revamp this month’s unveiling of the redesigned HV, now available with International’s S13 Integrated Powertrain.

“We took the workhorse of the International product line, modernized its appearance, and powered it with the industry’s most advanced powertrain,” said Andy Hanson, vocational marketing director.

“We also raised the bar when it comes to chassis and body integration by helping customers increase productivity and reduce equipment downtime.”

Meeting Vocational Customer Needs

The Class 6/7 heavy vocational HV, first introduced in 2017, has “a solid DNA,” Hanson told reporters in a briefing at the Navistar Proving Grounds in New Carlisle, Indiana, in mid-September. 

“Internally, we refer to it as the Swiss Army knife of the industry. And we didn’t want to disturb that foundation.”

In revamping the HV, International worked to meet customer demands for performance, reliability, and durability, including simplifying body integration.

Photo: Deborah Lockridge

So the company …

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