IT leaders weigh up AIs role to improve data management [Video]

From e-commerce and nonprofits, leveraging enterprise data assets can be a make-or-break priority for organizations. Machine learning and gen AI are part of the equation, but mastering their applications requires assessing the actual impact AI has on the business.

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AI has become a sort of corporate mantra, and machine learning (ML) and gen AI have become additions to the bigger conversation. The role of CIO, especially, has had to adapt accordingly, as demonstrated by Euronics, the Amsterdam-based international electrical retail association. Here, the work of digital director Umberto Tesoro started from the need to better use digital data to create a heightened customer experience and increased sales.

Gartner suggests extending the data and analytics strategy to include AI and avoid fragmented initiatives without governance. Gen AI in practice is a special case of Euronics’ strategy that concerns data and analysis, and the task of those who direct it — the CIO or …