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Where LinkedIn’s AI Move Went Wrong [Video]

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Global Marketing Strategies

An update to terms of service isn’t usually a headline-making event, even at the biggest brands.

Yet, this past year tells a different story.

In June, Adobe got into hot water for scraping content to use for its AI-learning models and then changing its terms of service to allow it. Weeks earlier, Meta went through a similar challenge when it changed the terms of its privacy policy to allow the use of customers’ data in its AI-learning models. In August 2023, Zoom faced criticism for its updated terms of service around AI training and then had to write a blog article to clarify its plans.

Did all those headlines serve as a cautionary tale for other big brands to stay clear of an AI-related terms-of-service controversy? Ask LinkedIn.

The social media darling of the B2B world has come under fire this monthfor automatically opting users into a program that trains generative AI models with their data. Some LinkedIn users weren’t happy to learn of …

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