NASCAR has announced the continuation of a huge partnership with Ticketmaster, making the ticketing giant the Official Ticketing Partner beginning with the 2025 season. This collaboration comes with the objective of improving the fan experience when it comes to ticket management across all NASCAR-owned tracks.
For years, Speedway Motorsports, which owns ten NASCAR Cup Series facilities, has enjoyed a robust relationship with Ticketmaster. This new deal extends that partnership to include all NASCAR-owned tracks, creating a unified ticketing platform for fans. Kari Gritton, NASCAR’s Senior Vice President of Consumer Strategy, said the following via TobyChristie.com:
“We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports.
“Their expertise will be key in consolidating all NASCAR-owned race events onto one efficient and accessible platform, improving our overall operations.”