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New California laws, backed by singer Demi Lovato, protect ‘child influencers’ from financial abuse [Video]

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Influencer Marketing

SACRAMENTO — Gov. Gavin Newsom is taking steps to protect children and teenagers who create online content on popular social media platforms like Instagram, TikTok and YouTube from financial abuse.

Joined by former Disney Channel star and singer Demi Lovato, Newsom signed two laws Thursday to ensure “child influencers” aren’t taken advantage of.

In a video posted on the governor’s YouTube channel, he said Assembly Bill 1880 builds off the Jackie Coogan Law. Coogan was a child actor in the 1920s.

“Jackie Coogan had a bunch of money and then his parents stole his money and he ended up suing them for it,” said Lovato.

Coogan Law requires 15% of a child actor’s earnings be set aside in a trust account until they become adults.

“No one can touch it but it’s yours when you turn 18, and that’s the safeguard that was put in place for the film and television industry for child actors,” said Lovato.

AB 1880 expands …

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