FCB India encourages Gen Zs to ‘Tap to Pay’ adobo Magazine [Video]

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MUMBAI, INDIA — In today’s hyper-connected world, phones are more than just devices; they’re lifelines. For Gen Z, this connection is critical. In partnership with Google, FCB India unveiled an Android “Tap To Pay” integrated campaign with four short digital films that capture the essence of Gen Z’s need to be present, stay updated, and never miss a moment – especially when making payments.

These films highlight the everyday moments where Gen Z is in constant touch with their phones and how even the slightest interruption can feel like they’re missing out. Available exclusively on Android in India, the “Tap to Pay” feature provides a seamless payment solution, allowing them to make transactions swiftly without losing focus on the present moment. Whether hanging out with friends, gaming, or simply scrolling through social media, the films illustrate how Android Tap to Pay integrates effortlessly into their lifestyle.

Mayuresh Dubhashi, Chief Creative Officer …