In 2016, Samara B. Davis founded the Black Bourbon Society (BBS) with the intent to create a connection between the whiskey industry and Black bourbon enthusiasts, a segment of consumers long overlooked by many producers. Through a membership-based model and engagement via social media platforms, event partnerships, workshops, and educational sessions, BBS brought the often-exclusionary world of limited-edition releases and private tastings to a community that sought direct engagement.
BBS now faces another shift. After nearly a decade leading the group, Davis has decided it’s time to move on. While Davis hasn’t set a date for the end of BBS, she anticipates that she will wind down the project by the end of 2024.
“When I came into this industry eight-and-a-half years ago, I had a mission. I truly believe I proved that point,” says Davis. “I’ve shown through the work that we’ve done, from in-person events across the country and virtually, and making it through the pandemic, that the African American …