Gosha Guppy & Milo Hume Join Forces to Create a Whimsical Rap Adventure About Romance in the Age of Social Media [Video]

Director Milo Hume has crafted a new visual world of dancing grandmothers, sexting mishaps, and hyperbolized excitement in support of New York rapper Gosha Guppy’s new single, “911 (Sex Through WhatsApp).” Speaking with Hume, he sheds light on what makes a good music video and why Gosha Guppy was the perfect collaborator for this project.

Stream: “911 (Sex Through Whatsapp)” – Gosha Guppy

“911 (Sex Through WhatsApp)” by Gosha Guppy is one of those songs that will literally change your vocabulary.

Since my initial listening, I can no longer use a solitary “send” in conversation. Now, in a nod to the chorus, “send” exclusively becomes “send, send, send.” Not only does the song feel rife with moments to perfectly encapsulate in a meme, or become a viral sound on TikTok, but it also has a sense or urgency that propels you to want to move. Perfectly capturing the song’s levity is the accompanying music video directed by New …