The Strict Rules Attendees Have to Follow at Mary-Kate and Ashley Olsen’s The Row Fashion Shows [Video]

The Row just hosted is Spring 2025 show in Paris — but don’t expect to see much of it! 

Those who follow the minimalist, cool girl label, founded by Mary-Kate and Ashley Olsen in 2006, know that it’s famous for maintaining a level of secrecy around its shows as well as a strict set of rules that attendees — celebrities included — must follow. 

The biggest? No phones and no social media. 

New York Times fashion director Vanessa Friedman, who attended the label’s winter 2024 presentation in February, wrote on X: “We kindly ask that you refrain from capturing or sharing any content during your experience,” seemingly quoting her invitation at the time.

Going dark during Fashion Week is rare, but The Row, which has become synonymous with the stealth wealth aesthetic, has maintained an air of the exclusivity and elusiveness thanks to their no-phone, digital detox policy.

On …