Healthy conversations about periods are discussed in Stayfree’s new campaign [Video]

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MUMBAI, INDIA — In honor of Daughter’s Day, menstrual hygiene brand Stayfree launched its latest digital campaign highlighting the importance of healthy period conversations within families that help the girl become comfortable about her periods. Normalizing periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin. 

Four years ago, Stayfree launched its “It’s Just a Period” campaign, championing healthy period conversations amongst people who matter most to a young girl — her family. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to …