Salesforce Urges Enterprises to Replace Copilots with AI Agents [Video]

At his keynote address at Dreamforce, Marc Benioff made a clear point–AI agents are key to scaling AI adoption in enterprises. During the event, which is held in San Francisco, he took a jab at companies like Microsoft, noting that enterprises have found it challenging to realise the value of copilots– likening AI chatbots to Microsoft Office’s rule-based agent from the 2000s–Clippy. 

Benioff’s criticism of copilots–a term popularised by Microsoft– might seem unexpected, given that the company, not so long ago, introduced its own version of copilot–called Einstein Copilot.

“The copilot world has been kinda hit and miss world. Customers have told me we got these copilots, but they are not performing as we want them to,” he said in his keynote address at Dreamforce 2024.

Now, rebranded to Agentforce–of course–the platform is designed to help enterprises streamline business processes, deliver personalised insights, and boost productivity and all of that. 

According to Benioff, copilots were able to assist …