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Lady Gaga Announces ‘Joker 2’ Companion Album ‘Harlequin’ [Video]

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Global Marketing Strategies

New Lady Gaga alert! After a week of puzzling fans with cryptic social media posts and billboards, it all leads to Harlequin, the singer’s companion album to Joker: Folie à Deux.

Keeping in theme with Joker’s (played by Joaquin Phoenix) passionate (and vaguely sinister) scribbles, Gaga embodied her role of Lee (a version of Harley Quinn) for the marketing of the new album. In a series of Instagram posts that read, “I’m ready for my interview,” “Don’t tell me what to wear,” “No duct tape. No mission,” among others, fans got a taste of Lee’s personality.

And don’t worry, original Gaga music is on the way. In a cheeky billboard, she dubbed Harlequin as “6.5,” with LG7 still set to arrive early next year.

Todd Phillips’ 2019 Jokeradaptation was praised for bringing a more moody, nihilistic side to the iconic supervillain. In his long-awaited sequel, which arrives in theaters Oct. 4, …

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