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Larceny Bourbon Launches Bold, New National Campaign with “Seize Tonight” Ad and Community Ambassadors Program [Video]

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Global Marketing Strategies

The award-winning brand debuts partnerships with a curated group of high-profile influencers in the digital space to coincide with new advertising campaign. 

BARDSTOWN, Ky., Sept. 24, 2024 /PRNewswire/ — Larceny Kentucky Straight Bourbon Whiskey today released an engaging new commercial to support the recently launched “Seize Tonight” campaign which encourages fans of Larceny to unleash their carefree spirit and get into some “good mischief”. The brand will also extend its reach with Community Ambassadors who embody this same spirit in the gaming, music and food scenes to create compelling content which highlights the craftsmanship behind Larceny Bourbon and their respective passions. The “Seize Tonight” campaign is centered around the idea that the most memorable moments happen when you let curiosity get the best of you and take a little risk – much like John E. Fitzgerald himself.

On the heels of its successful premium packaging redesign, the brand will debut an engaging new ad on …

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