EXCLUSIVE: Tetra Pak Flips The Script On Greenwashing To Drive Real Change [Video]

In a world where ‘sustainability’ is a buzzword and ‘green-washing’ is ripe, Tetra Pak is giving more meaning to the phrase and paving the way for a greener, more circular economy. The company is actively pushing boundaries, implementing innovative strategies, and creating partnerships that drive change. But how is Tetra Pak spearheading these efforts across the Middle East and Africa?

Find out in this exclusive interview with Marcelo Piva, Regional Sustainability Director, on Smashi Business Show

Watch the full interview now!

Marcelo Piva, a driving force behind Tetra Pak’s sustainability initiatives, shares how the company is embedding circular economy principles into its operations.

In the interview, Marcelo delves into Tetra Pak’s strategic collaborations with recycling companies across the region, ensuring post-consumer beverage cartons are recycled effectively.

From eco-friendly materials to partnerships that expand recycling infrastructure, Marcelo sheds light on how Tetra Pak is not just responding to the demands of sustainability but leading the charge

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