The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Why Space Marine 2’s Massive Success Is “Dangerous” For Its Developer [Video]

Categories
Global Marketing Strategies

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Warhammer 40,000: Space Marine 2 enjoyed a very successful launch earlier this month, and now one of the top bosses at the game’s publisher has teased what’s on tap for the future. This includes potential story DLC or even a full-on sequel, but plans are still being formulated.

Tim Willits, the CEO of Saber Interactive, decline to share hard sales data, but said the game’s success can be “dangerous” for the studio.

“When you have a big hit and you have that internet kind of popularity, there’s more passion and there’s more responsibility for the quality that you do. And you look at yourself through a different lens. And sometimes that success lens can be a little dangerous because then you get so paranoid about making sure everything is great that you overstress about things,” he told IGN. “But it’s that success lens …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads