How to Build Better Media Relationships [Video]

The best pitch Paul Lim ever received was two sentences long. Paul, once a reporter at top-tier publications and columnist at The New York Times, saw his share of good and bad pitches, as well as the ways financial services executives position themselves as trusty sources that journalists seek out again and again for commentary.

Now, Paul is Senior Vice President at BackBay Communications, a Gregory FCA company, focused on PR for financial services companies looking to improve their media coverage and bolster their brand on Wall Street. His experience as a reporter and insider knowledge of how stories are told gives our clients an advantage in becoming those go-to sources. That’s why we make it a point to hire former reporters — 18% of our staff used to work in the media.

Paul shares some of that knowledge in the Q&A below, including the best pitch he ever received, the two things executives need to do to increase their chances …