Brandtech launches first-of-its-kind Ethical Gen AI package Marketing Communication News [Video]

Includes “Bias Breaker” tech tackling bias in Gen AI images

The Brandtech Group is leading the marketing industry by unveiling a raft of initiatives to promote and set boundaries for the ethical use of generative AI. These include a blueprint for creating an ethical Gen AI policy, and proprietary technology that tackles bias in foundation models called “Bias Breaker.”

The package represents Brandtech’s commitment to delivering Gen AI responsibly and ethically across three key areas: the teams it hires, promotes and trains, the tech it builds, and the services it offers. It also reflects the deep experience the company has had in delivering scaled Gen AI services to clients since 2018, enabling it to lead the industry in this area.

Brandtech Group Partner and Head of Emerging Technology Rebecca Sykessays: “As very early adopters, we have a responsibility to lead. We believe all companies that use Gen AI should commit to what they will and won’t use it for, and be transparent …