How Snowflake Integration Helped Graas Achieve 10x Customer Growth [Video]

Singapore based Graas, short for ‘Growth as a Service,’ is an eCommerce solution provider that uses AI and data analytics to help brands grow their online businesses profitably. 

“We collect data from multiple sources for eCommerce brands and sellers, aggregate it in one place, and run intelligence on top of it. The goal is to support decision-making at these brands,” said Mangesh Panditrao, chief AI officer at Graas, in an exclusive interview with AIM.

With generative AI emerging as a disruptive technology, Graas has also integrated it into various operations. Panditrao explained that they use different regression models for forecasting sales, sales comparisons, and identifying anomalies. 

Graas’s sales forecasting model differentiates itself from competitors by utilising time series data and taking into account external factors that influence sales. “It is very different from typical time series forecasting because it involves knowing which exogenous factors to use. In our case, we don’t just examine sales …