CUSTOMERS CAN PAY FOR DECATHLON SPORTS GEAR BY PICKING UP LITTER Marketing Communication News [Video]

In an initiative developed with AMV BBDO, customers can pay for renting bikes, paddleboards, camping gear and more by collecting rubbish this September

Decathlon is an official partner of World Cleanup Day and aims to collect over 5,000 pieces of rubbish in partnership with UK environmental non-profit Planet Patrol over a two-week period

In celebration of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, took place this Friday, September 20, DECATHLON launched “Rentals for Rubbish”, a program that will reward customers for cleaning up their local areas by offering money off rentals on a range of sports equipment, including bikes, paddle boards, and camping gear.

To bring the initiative to life, Decathlon has partnered with Planet Patrol, a non-profit organisation focused on environmental action and data collection, particularly the protection of the UK’s waterways and blue spaces.

Developed with AMV BBDO, as part of the Ready …