Michelle Khare on ‘Challenge Accepted,’ making episodic content, and YouTube’s television era [Video]

At this year’s Made on YouTube event on Sept. 18, creators like Michelle Khare received exciting news: They will soon be able to organize their videos into seasons and episodes, much like traditional television shows.

YouTube CEO Neal Mohan invited Khare on stage for a Q&A to discuss the announcement. Khare is the creator of Challenge Accepted, a high-stakes digital series in which the 32-year-old takes on challenges ranging from working as a 911 dispatcher to training as a ballerina. Her videos, known for their premium quality, run between 15 and 24 minutes and consistently attract millions of views. With nearly 5 million subscribers, Khare has built a dedicated audience.

This announcement comes as YouTube continues to dominate as the most popular streaming service on U.S. televisions, with 150 million people watching YouTubeon TV screens monthly. The platform’s success is driven by its hands-off approach, trusting creators like Khare to craft content that resonates with audiences. …