Blue Bell thinks chocolate fans will fall for new flavor [Video]

BRENHAM, Texas — Move over pumpkin spice. Blue Bell hopes chocolate fans will fall for their new flavor this season.

In a post on social media early Thursday morning, Blue Bell announced the flavor, describing Chocolate Brownie Truffle as milk chocolate ice cream loaded with brownies, dark chocolate-flavored truffles, and a chocolate icing swirl.

“This one is for our chocolate fans,” said Joe Robertson, Blue Bell executive director of advertising and marketing.  

Chocolate Brownie Truffle Ice Cream is available in half-gallon and pint sizes for a limited time.

Blue Bell said they offer a variety of flavors for the fall season.

They have Oatmeal Cream Pie, an oatmeal-flavored ice cream with hints of brown sugar mixed with soft oatmeal cookies and a vanilla icing swirl. Or, treat yourself to a bowl of Cinnamon Twist Ice Cream, a …