Ep. 43: 5 Conversations From IBC 2024 [Video]

Insights from IBC 2024
At IBC 2024, industry leaders shared their latest innovations and insights on user retention, AI integration, and content monetization.

Cleeng: Revolutionizing Retention with ChurnIQ AI-ssistant
Gilles Domartini, CEO of Cleeng, unveiled their groundbreaking AI-powered retention solution, ChurnIQ AI-ssistant. This innovative system aims to transform how businesses understand and act on user behavior to reduce churn.

“We really wanted to evolve with how dashboards are being created and how people are experiencing this dashboard,” Domartini explained. “Now what we want is to push the insights which are relevant to you as an operator.”

ChurnIQ AI-ssistant leverages Cleeng’s six years of analytics expertise, utilizing advanced technologies from AWS, Vertex, and Bedrock. It provides personalized, role-specific insights, making data interpretation more efficient and actionable for retention strategies.

Domartini highlighted the system’s versatility: “If you are a marketeer, you want to know the campaigns which have been best performing, but mostly you want to know why they’ve been best performing. The way we are configuring the AI solution allows you to get exactly these insights.”

The system also includes a chatbot interface, simplifying user interaction with complex datasets related to retention. “You really ask your questions and you will get the answers that are relevant for that particular use case,” Domartini added.

Chris Welsh from Cleeng emphasized the critical importance of retention: “There’s absolutely zero point in acquiring subscribers if you cannot retain them.” He stressed the importance of using data-driven insights from ChurnIQ to create “longer lasting relationships with subscribers and to increase RPD.”

Alexis Gai, Chief Revenue Officer at Cleeng, noted the positive energy at IBC 2024, stating, “This year is quite special. It feels that it’s growing back.” He observed that clients are seeking robust, stable solutions that differentiate from the market and help achieve better results, particularly in understanding users and increasing lifetime value through improved retention.

DYN: Expanding Horizons in Sports Broadcasting
Andreas Heyden from DYN shared updates on their second season of broadcasts, including the addition of field hockey to their portfolio. “We launched a whole full category, new category with Field hockey, which we broadcasted on YouTube in the last year. And now finally we have it in front of our customers, in front of an OTT platform on smart TV, etcetera, in a pay environment,” Heyden reported.

He also reflected on the evolving role of AI in the industry: “I think this year AI is coming to a more ripe stage. In the last years, it was more like a trend that everybody wants to participate. Now applications are coming to the market that are really meaningful and helpful for the editors and for the customers.”

Play Anywhere: Enhancing Interactive Experiences
Peter Scott provided an update on Play Anywhere’s success: “We were very successful with our two media partners, Mediapro in Singapore and Claudio Sports in Mexico. We were able to provide interactivity and overlays. About 30-40% of the audience basically engaged.”

Scott highlighted the growing interest in interactive content: “We’re seeing a lot of interest around people wanting to interact with their content.” He also mentioned their collaboration with easelive for UX and design, and teased an upcoming strategic partnership announcement.

Grabyo: Enhancing Live Production with AI
Gareth Capon, CEO of Grabyo, outlined their focus on expanding live production capabilities, particularly leveraging AI for captioning and localization. “We’re starting to do a lot of localization work for regional markets, creating captions and AI, and then developing that for translations,” Capon explained.

He also highlighted their work on alternative broadcasts: “Taking what would be whether it’s a different commentary version, a different language version, maybe a stats presentation, a betting presentation, a lot happening, particularly around sport, but not actually exclusive in sport, but in music as well.”

Recast: Simplifying Content Monetization
Andy Meikle from Recast discussed their platform’s ability to simplify content monetization for rights holders. “We are really making it simple for rights holders to sell the content directly to fans anywhere in the world at like zero cost,” Meikle stated.

He emphasized their unique offering: “What’s really unique about our offering is an inbuilt syndication and affiliate platform. So it means that athletes can start promoting the content to their fans, and for every view they refer, they get an instant share of transaction.”