5 key takeaways from Dreamforce 2024 [Video]

Salesforce’s flagship event included the debut of Agentforce, as well as additions to Data Cloud and AI everywhere.

Credit: JOHN G MABANGLO/EPA-EFE/Shutterstock

As Salesforce’s 2024 Dreamforce conference rolls up the carpet for another year, here’s a look at a few high points as Salesforce pitched a new era for its customers, centered around Agentforce, which brings agentic AI to enterprise sales and service operations.

“We want to be the first to welcome you into the future,” said Salesforce cofounder and CEO Marc Benioff during his opening keynote, “and we look at our Salesforce platform as ‘your future as a service.’”

[ Related: Dreamforce 2024 coverage ]

Enter the Agentforce era

Agentforce, Salesforce’s platform for building and deploying autonomous AI agents, is about humans with agents driving customer success, Benioff said, touting agents as the third wave of AI.

Agentic AI is a rising trend in the enterprise, and Salesforce is entering the fray alongside competitors such as …