Blue Bell releases new ice cream flavor [Video]

Blue Bell released a new ice cream flavor just in time for the fall season.

Chocolate Brownie Truffle Ice Cream arrived in stores beginning Thursday.

Chocolate Brownie Truffle is milk chocolate ice cream loaded with brownies, dark chocolate-flavored truffles and a chocolate icing swirl.

“This one is for our chocolate fans,” Joe Robertson, executive director of advertising and marketing, said in a press release. “Chocolate Brownie Truffle is rich with flavor. We have combined our Milk Chocolate Ice Cream with chunks of delicious brownies and decadent truffles. And we added a smooth chocolate icing swirl for even more chocolate flavor.”

Chocolate Brownie Truffle Ice Cream is available in the half gallon and pint sizes for a limited time.