Dont Let AI Headlines Steer Your Marketing Career the Wrong Way [Video]

The world seems chockablock with research and data about how AI is now — and in the future — having an impact on the careers of marketers and creators.

Is that because we’re in the research business and have seen a few recent studies, including CMI’s  2025 Career Outlook for Content and Marketing, that speak to AI’s impact on career opportunities, both current and future, for marketers?

We took the question to Robert Rose, CMI’s chief strategy advisor, who has his human finger on the pulse of the studies and AI. He explains what’s happening and the takeaways all marketers should have. Read on for his take, or watch this video:

Stat’s inverse indicates the real picture

A mentor once told me something that’s top of mind this week, “When our ability to cleanly measure is imprecise, humans will fill the gap for better or worse with narrative.”

In other words, you fit the data into the story in your head rather than …