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Major change coming to Sainsbury’s bakery affecting croissants, doughnuts and baguettes [Video]

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Sustainability Marketing

The smell of freshly baked bread when you walk into a Sainsbury’s is enough to entice anyone into the bakery aisle.

Before you know it, you’re leaving armed with croissants and munching on a pretzel.

And now, the supermarket has announced a major change to it’s bakery offering, which will impact pastries, doughnuts and baguettes.

In an effort to reduce their plastic waste, all of Sainsbury’s doughnuts and pastries which were previously sold in plastic clam-shell style packaging, are switching to cardboard and paper packaging.

Meanwhile, doughnuts are switching to card boxes with a small window, while twin-pack pastries, croissants and cinnamon swirls, are moving to paper bags

This will see a 90% plastic reduction in the packaging, reducing plastic packaging by 414 tonnes annually.

All bakery bread will also get an eco-friendly makeover, as plastic bags are removed across loaves, baguette and batons.

These have been replaced with recyclable paper bags with a plastic window, saving around 152 tonnes …

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