Havas Dublin Rolls Out New Global Campaign for Birra Moretti [Video]

Havas Dublin has launched a new global campaign for a sub-brand of Birra Moretti called Sale Di Mare.

The Heineken-owned brand is an unfiltered lager brewed with a hint of sea salt and the new global campaign was filmed on location in the Italian towns of Tellaro and Vernazza, which are set in the heart of Cinque Terre, a UNESCO world heritage site renowned for its picturesque villages and coastal views.

“Birra Moretti Sale Di Mare represents an exciting new chapter in the Birra Moretti story. As an unfiltered lager made with authentic Italian sea salt, Sale Di Mare offers consumers the opportunity to get to know another side of Italy, with all of the refreshment they love our brand for,” said Alison Payne, global brand director, Birra Moretti.

The campaign’s hero TVC was produced by Movie Magic International and directed by Ali Ali, one of the ten most awarded …