Apples iPhone 16 arrives in stores amid signs of waning demand [Video]

The iPhone 16 range is hitting shelves on Friday (September 19) amid reports that sales for the pricey new smartphones have started slowly.

Analysts say Apple’s decision to hold back its headline artificial intelligence features, a key marketing point for the four new models, may be to blame for sluggish demand.

The new software allows users to generate emoji on the fly, re-write emails, and wax poetic with a new and improved Siri.

When does Apple Intelligence come out?

Despite making Apple Intelligence a key part of its iPhone 16 announcement earlier this month, Apple is delaying the AI system until October. This is when some of its features will be available as part of the iOS 18.1 software update.

More perks are set to follow in subsequent updates in December and next spring.