John Lewis reveals early hint of Christmas advert with new campaign – watch the clip [Video]

JOHN Lewis has kicked off its Christmas advert campaign in style with a clip celebrating the return of its famous price match promise.

In the new film by Saatchi and Saatchi, the retailer’s Never Knowingly Undersold pledge takes centre stage.

It forms part one in a trilogy of adverts culminating in the chain’s ever-anticipated Christmas ad.

The first video, which will air for the first time tonight on Channel 4, shows a single John Lewis shop window through the decades, from the roaring 1920s through to the modern day.

Scenes are also shown during the outbreak of the Second World War, the swinging 60s and with shoppers clad in Lycra during the 1980s.

The …