Hyundai Empowers Hispanic Drivers to Right-Size Their Ride in New Tucson Marketing Campaign [Video]

FOUNTAIN VALLEY, Calif., Sept. 18, 2024 /PRNewswire/ — Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the enhanced 2025 Tucson SUV. The campaign is designed to empower Latino consumers across all age and demographic segments to right-size their ride without sacrificing or settling in a sea of underwhelming safe-bet alternatives. Titled “Rightsizing,” the campaign is brought to life in both Spanish and English and highlights the Tucson’s bold design, innovative technology, connectivity and safety features, that perfectly fit Hispanic lifestyles.

The new Hyundai Tucson “Rightsizing” commercial creatively captures the concept of finding the perfect fit in life. The ad begins with a series of relatable moments where everyday objects, like a cookie, a …