The ‘Gen Z marketing script’ trend is not giving [Video]

“Northumberland Zoo hits different,” a white-haired employee of the establishment says in a resigned tone over TikTok. He then proceeds to make a “Gen Z hand heart” — created using your middle and index fingers — with his fellow white-haired colleague. The video garnered nearly 8 million views and over 1 million likes on the app and is part of a trend where Gen Z employees write the script for their company’s social marketing videos.

In these videos, the script is full of internet expressions like “it’s giving,” “very demure,” “brat summer,” etc., and the people reciting the script are noticeably older. It implies Gen Z idiocy and Gen X / Boomer gullibility.

It’s the latest iteration of businesses using their Gen Z employees — and their internet savvy — for attention and engagement online. Previously, “Gen Z interns” editedtheir employer’s videos in quirky, unprofessional ways. There was also a period of “guess …