Repak & The Brill Building inspire Ireland to recycle more creatively adobo Magazine [Video]

DUBLIN, IRELAND — Environmental non-profit organization Repak has launched a campaign from creative agency The Brill Building to rally Irish businesses and the public to change their behavior regarding recycling.

Repak works with 3,500 member businesses with a remit to help Ireland achieve its EU recycling targets. Repak collaborated with The Brill Building on “The Most Sorted” campaign, an ambitious new campaign designed to change the way Ireland recycles packaging. 

“The Most Sorted” is an integrated campaign calling on businesses and the Irish public to reduce the amount of packaging that goes to waste by sending material “Clean, Dry, and Loose” to recycling.  This is  the second national Repak campaign from lead strategic and creative agency The Brill Building since 2022’s “Re-imagine,” and is delivered with media agency Core, PR from Teneo, Social from Group M Invention, and web from Kooba. 

“The Most Sorted” creative takes a distinctive and creative approach to …