The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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AI is accelerating the climate crisis, expert warns [Video]

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If you care about the environment, think twice about using AI.

Generative artificial intelligence uses 30 times more energy than a traditional search engine, warns researcher Sasha Luccioni, on a mission to raise awareness about the environmental impact of the hot new technology.

Recognized as one of the 100 most influential people in the world of AI by the American magazine Time in 2024, the Canadian computer scientist of Russian origin has sought for several years to quantify the emissions of programs like ChatGPT or Midjourney.

“I find it particularly disappointing that generative AI is used to search the Internet,” laments the researcher, who spoke with AFP on the sidelines of the ALL IN artificial intelligence conference, in Montreal.

The language models on which the programs are based require enormous computing capacities to train on billions of data points, necessitating powerful servers.

Then there’s the energy used to respond to …

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