What is PPC Management? A Complete Playbook to Maximize ROI [Video]

Does the following sound familiar? You’ve run one or two PPC campaigns. You spent a chunk of hours upfront setting everything up, hit the “go” button, and just let it be. You quickly realize that you’re spending money, but there’s no results to show for it. That’s largely because PPC campaigns need tender loving care if you want them to be effective.

The biggest mistake with any PPC campaign is neglect. PPC management involves overseeing and optimizing a company’s monthly ad spend to ensure the best outcome in their PPC strategy. That’s why entire businesses exist solely to help brands like yours win with paid media through PPC advertising.

Curious about how effective PPC management can drive traffic, leads, and sales? Let’s take a look now.

What is PPC Management?

PPC management is all about overseeing and optimizing pay-per-click advertising campaigns to get the best bang for your buck.It involves a slew of activities aimed at fine-tuning PPC campaigns to make them perform as optimally as possible. It’s the …