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How Scott Borchetta saved IndyCar in Nashville [Video]

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Event Marketing and Sponsorships

The move to Nashville Superspeedway was a not-so-popular decision, but in doing so, Borchetta ensured the event wouldn’t be canceled outright.

NASHVILLE, Tenn. — IndyCar star Colton Herta, one of Nashville’s newest residents, can see promotion of the season finale all around the city.

He made a joke that there are plenty of billboards around Nashville — Pato O’Ward complained two weeks ago the sign outside the Milwaukee Mile advertised a previously-held NASCAR event and not that day’s IndyCar race — and Herta stressed efforts have been strong to promote Sunday’s championship-deciding race.

“I think they do a really good job at promoting. They do a really good job of pooling money together and putting it in the right areas,” Herta said. “They’re committed to open-wheel racing and IndyCar as a whole. I love what they’re doing.”

Yes, the season finale was supposed to be through the downtown streets of …

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