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Adversity drives companies to success, says Rohit Kapoor of Swiggy [Video]

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Global Marketing Strategies

Companies become great in adversity. They don’t always become great when tailwinds are all with you, Rohit Kapoor, CEO of Food Marketplace, Swiggy, tells YourStory Founder and CEO Shradha Sharma in an interview.

The unprecedented COVID-19 pandemic caused a great deal of pain to businesses across sectors. However, the hospitality industry had its unique set of challenges.

In fact, the hospitality chain OYO saw a 50-60% drop in revenue when the government implemented the nationwide lockdown to control the disease spread, according to Founder Ritesh Aggarwal.

Kapoor had worked with OYO as the global chief marketing officer before he joined Swiggy. “I learnt 10 years of my professional career in 3.5-4 years at OYO,” he says.

Discussing the situation faced by OYO, he adds, “COVID-19allowed curation to happen because things were so adverse that you could take hundreds of unconventional decisions without the world questioning you. Everyone’s playbooks had turned upside …

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