The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Do the Super Bowl on the Moon: UFC and ESPN navigate uncharted waters with UFC 306 at Sphere [Video]

Categories
Event Marketing and Sponsorships Influencer Marketing

Dana White was so preoccupied with whether or not he could produce a UFC show at Sphere that he didn’t stop to think if he should.

That’s not an actual quote from anybody talking about the UFC CEO — it’s line borrowed from the classic film Jurassic Park — but the idea behind it remains the same as the MMA promotion seeks to put on “greatest live combat sports show anybody has ever seen” for UFC 306 at Sphere in Las Vegas on Saturday.

The $2.3 billion arena that features a 16K resolution wrap around LED screen on the inside, and 580,000 square-feet of LED display on the outside, was built as a venue to house concerts, films and special events but not necessarily sports. White vowed to change all that after he was blown away by his experience at a U2 concert he attended alongside NFL legend Tom Brady.

The challenge White presented to his …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads