Its Showtime in the ILAC Centre With Beetlejuice Beetlejuice Release [Video]

As part of the premier and roll out of the movie “Beetlejuice Beetlejuice” the digital out-of-home (DOOH) company No Limit Branding (NLB) has partnered with Warner Bros. Discovery, OMD, Posterplan and ILAC Centre to produce an immersive experience for cinema goers.

The movie, director Tim Burton’s follow-up to the 1988 cult movie classic, opened on September 6.

The immersive experience included a fully wrapped external and internal takeover of the lifts, characters from the move and a 100% share of voice on full motion screens with sound.

“We were delighted to be involved in this Beetlejuice-Beetlejuice campaign not only from a creative point of view but the execution as well,” says Simon Cowburn, head of creative studio,  No limit Branding.

Ross Cunningham, client director with Posterplan adds: ‘We …