Just Play Unveils Innovative HOLOBRITE Pixie Toy Featuring a Hologram Friend that Visits the Real World [Video]

First-of-Its-Kind ‘Phygital’ Toy is Anticipated as a Must-Have Toy of 2024

PHILADELPHIA, Sept. 12, 2024 /PRNewswire/ — Leading global toy company, Just Play, has launched the HOLOBRITE Pixie, a never-before-seen toy innovation that seamlessly merges play in the physical and digital worlds.

Within the HOLOBRITE Pixie Lantern lives a pixie friend named Wren, who first appears as a hologram that children interact with on the high-quality, color screen. She then emerges as a real 5-inch doll, seamlessly transforming back and forth between her two forms.

Children engage with a personalized interactive digital play experience within the lantern after completing a simple game-ified setup. Wren will invite them to play games, choreograph and perform dance moves, read stories and even practice breathing …