Good Secrets and Tiberiu Sirbu Connect the Dots in AssemblyAI Brand Campaign – Motion design [Video]

Global Marketing Strategies

Post author By Curator
Post date September 12, 2024

Los Angeles animation studio Good Secrets and designer/art director Tiberiu Sirbu transform what could have been a dry corporate brand explainer into an engaging and unpredictable dance of abstraction, color, and typography.

Tiberiu Sirbu: “AssemblyAI – a leading speech-to-text AI tool – approached us with the challenge of increasing their brand awareness, and telling the world why their model matters.

“They wanted to reintroduce themselves to the industry, and evolve from a niche entity, to a known and influential player in the AI space. The goal was to reinvigorate and elevate their brand message, and craft a thought-provoking brand video, that can profess their philosophy.”