FanDuel’s Martech Evolution | Optimove [Video]

Why it Matters:

A well-designed marketing technology (martech) stack is crucial for delivering seamless customer experiences. The ability to process data quickly and at scale can determine a company’s competitive edge. FanDuel’s focus on speed and scalability has created a martech stack that meets current demands and is prepared for future growth. Their journey offers valuable insights for businesses on building and evolving a martech stack that drives customer engagement and business growth. 

Key Takeaways and Future Goals: 

• Invest in best-in-class technology and continuously upgrade the martech stack. 
• Utilize automations to create time for employees and enhance customer experiences. 
• Maintain regulatory compliance and effective data management. 
• Innovate through testing and learning frameworks to adapt and improve marketing strategies. 

The Big Picture

At Optimove Connect 2024, conference, Stan Bashmashnikov, Senior Director, Marketing Technology & Operations, at FanDuel (the premiere US sports betting site), presented …