Mazda Continues its Brand Transformation with New Platform “Move and Be Moved” [Video]

The platform celebrates the power of human potential and the intentional choices people make to find what moves them

IRVINE, Calif., Sept. 12, 2024 /PRNewswire/ — Mazda North American Operations (MNAO) is setting out to advance its brand platform to become more meaningful to consumers. Its new brand platform, “Move and Be Moved,” marks the beginning of a brand transformation at a critical point in the company’s 104-year history.

Amid record sales growth to significantly outperform the market, Mazda will restructure its brand through experiences, products and marketing. The first creative under “Move and Be Moved” will air September 12 during Thursday Night Football on Amazon Prime with a launch film titled “Choose to Be Moved.”

Staying true to Mazda’s human-centric promise, this platform is a result of a global co-creation to better understand what our customers want and need. With “Choose to Be Moved,” Mazda connects the joy of driving …