Ryman, M&C Saatchi Group unveil Live Remarkably campaign [Video]

Ryman retirement community has partnered with M&C Saatchi Group for its new creative campaign, which shows prospective villagers how to ‘Live Remarkably’.

The Live Remarkably campaign aims to demonstrate that people who choose to live at Ryman have made a remarkable choice that allows them to live their most remarkable life.

“The third age of your life is not a time when things slow down. You have the time, means and freedom to do new things,” Jade Lindrea-Jones, general manager marketing at Ryman Healthcare said.

“We are champions of that third age. Ryman has been in Australia for 10 years, building premium retirement living. We are delighted to launch the new ‘Live Remarkably’ brand platform for Ryman to encourage future residents to explore the possibilities.”

Emma Robbins, executive creative director at M&C Saatchi said of the campaign: “Live Remarkably is both playful and luxurious. It evokes aspiration …